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Twitter Tuesday: Build a small and loyal audience of those who care
Imagine yourself in an event. A party or something. Lots of people have arrived. There are celebrities, people of influence, that person you admire, funny folks, chatty and quiet ones and a huge bunch of those who like to spill quotes all around. Most are talking at the same time. Everyone has so much to say. You mingle, you talk with some, you try and get their attention. Of course you are trying to impress that person you admire and perhaps to gain attention from a couple of those celebrities and people of influence. In times you are raising your voice, so that everyone would hear and noti...
4 easy ways to find new blog post ideas
Sometimes you run out of subjects to blog about. And sometimes it seems like everything has already been blogged. Maybe your blog feels like an abandoned ghost town. No worries, I know a couple of quick and easy ways to come up with new blog post ideas that will drive the traffic (back) to your blog! 1. Check your site statistics Check which content on your blog is most popular according to the Google Analytics (or where ever your site's statistics are hiding). Can you write something new about that same subject? Perhaps you could revisit the subject from a new point of view. Don't for...
Why we really are so rude online
This morning I stumbled upon an interesting article about a subject that keeps coming up again and again. The question of why we are so rude online is being asked over and over again. For a good reason. If you try and find pretty much anything online it seems as if there's no decent people to give decent answers for those who are asking. A little while ago I googled (in Finnish) for a small drying rack. One of the first results was a conversation that in only a couple of replies had turned into a petty and personal fight. It was nuts. It's pretty clear what's going on: Online it's easi...
Twitter Tuesday: The number of followers doesn't equal authority
One of the common misconceptions of Twitter is seeing the number of followers as a proof of influence and status. It's not that easy. The follower count tends to be more or less funky. First of all there's a huge spammer, bot and other troll population on Twitter. They follow anyone in order to spam and scam those who fall into their honey traps. These followers are obviously dead weight. Not a sign of influence, but a sign of the amount of spammers on Twitter. (If you abuse hashtags you gain more and more spam followers. They love hashtags.) Unless they are celebrities of some sort, m...
Twitter Tuesday: Are you flooding your followers?
Looks like many Twitter users think a constant flood of Tweets is a good thing. Yeah, sure. You are more likely to get noticed (by your followers), if you Tweet more than once a day. However drowning your followers with a Tweet after Tweet is not good either. Too many updates, too many hashtags, too many ReTweets and too many Tweets containing nothing but Twitter handles of your "friends" will cause you to lose the attention. Not only your followers will leave you, many of them (the ones who don't want to be rude and unfollow) will be likely to at least turn off your ReTweet...
The power of a story
I was waiting for a tram with this guy I've been working with lately. The sun was shining, but since it's autumn the weather was rather nippy. I was shivering and he said I'd need more clothes. "Or more body fat", I answered laconically. He didn't agree and said some people just get easier cold and some keep warm in any weather. I made a remark of how I don't think I've got much blood circulating my extremity and how I always have cold hands. Reminded by this I told a story, which went something like this: A young nurse was working in an hospital where an old and grumpy man had just died....
Marketing basics: You are your brand
This is a basics of marketing series aimed for small businesses and self employed individuals. Your personal brand is a big part of your small business. As a matter of fact you are the face of your business. Thus it's important to start your business' branding process with yourself. It's good when your clients and other interest group members identify your business to you as a person. It will make your business more human and more likeable. It will make them more likely to try and help you as far as they can: Promoting your business and buying your products or services. Include the You...
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