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Surprising ways to distinguish yourself on social media
Small business owners, creatives and freelancers are doing the same stuff all over social media. They share tons of links, pretend to be social by using automated thank you messages, share the same "inspirational" quotes and aphorisms and are generally kind of boring. Distinct types of content work differently on all the various social media services, so trying to do the same thing all over the place is futile. Besides, what's the point of doing the same thing as everyone else? Social media has turned out to be very noisy and in order to get your message over that noise, you are trying to ye...
Five simple ways to improve your blog posts
I go through lots of blog posts each day and oh boy how they can be difficult to read. I have collected here a handful of the most common things to improve in blog posts, to make them more readable and simply better for your readers. All and all you should remember that your blog post is by far not the only thing people are likely to be reading online during a day (or even an hour). Many of them come straight to your blog posts, through social media or search engines. They are not likely to click through your site if their initial experience is shitty. Some of these things may require redesi...
Making of Augment Intelligence Branding
Right before the end of last year Richard MacManus, founder of tech blog ReadWrite, approached me with asking a quote for a branding project. He was about to start a new newsletter, titled Augment Intelligence and needed a logo plus related social media headers for Twitter, Facebook and Google+. I was interested and we got fast into an agreement about the project. To get the project started and to find out what Richard was expecting from the logo and the headers I asked a couple of questions. I had already a basic idea of what Augment Intelligence was about, and based on it could gue...
Beware of the hyperlink
Recently I saw a worrying comment on Facebook: I don't usually click links. I only follow images and comments, links I brush aside. Uh oh, I thought. That's no good. Hossein Derakhshan, Iran's blogfather, wrote how he feels that Facebook, Twitter and Instagram are breaking the web. These services, amongst others, are trying to keep people on their sites and apps, without letting them out. Ever. Instagram doesn't even allow links on posts and Facebook has been encouraging its users to post things natively, within Facebook. As the latest twist Twitter is working on long Tweets, extremely...
Thinking out loud
Blogging these days is so serious. You must have a blogging plan and strategy, a clearly defined specialty (or a niche, if you don't hate that word as much as I do) and a specific audience to keep happy. There's no spontaneity, there's no personality. Instead there are lots of blog posts featuring the same infographics found on every other site and all the advise you didn't want to get. The other day Richard MacManus published a post about blogging in the new year 2016 (from whom I stole the whole thinking out loud -thinking). He asked, amongst other things, if finding an audience is reall...
New
The first step, frightened, unsure. Wish to go back, when you cannot return. Untold stories, memories to be remembered, fresh faces, obscure places. Will everything change, or stay the same? Is there hope, is there despair? Take my hand, hold tight. In a blink of an eye, we are new again.
Quick notes about branding
Branding is very simple. It is not a great mystery, a secret formula possessed by the chosen ones. Nor it's sleazy, at least unless you make it such. What is branding, then? In its most simple definition, brand is the product itself plus the image the people, such as customers, consumers in general, your employees, the media representatives and your mom, have about the product. By product, in this case, I mean a product, service, person, company, country, idea or pretty much anything else you are putting on the market. The image cannot be force-fed, nor it can be controlled. Attempting to fo...
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