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Marketing basics: Set a budget
This is a basics of marketing series aimed for small businesses and self employed individuals. It can cost a lot or it can cost a little. However without marketing there will be no customers and sales. There's no such thing as free marketing. Even if you do it yourself it costs you time and usually money. As you need to find the time for marketing, you need to find and spend other resources too. Advertisement costs, but so can cost other marketing efforts too. Website hosting and the domain (for instance https://mervi.art) aren't free. Business cards and other print materials...
Resolutions
Every time the year changes lots people decide or promise to change their lives, do new things, be different. Every year lots of these decisions and promises are broken. The disappointment, sadly settling to the fact you can't change yourself. Years back I stopped making New Year's Resolutions. I stopped making promises of things I wouldn't be able to keep. This year I made a decision instead of a resolution: Not to force myself into a change. I'm stubborn, emotional, have a bad temper and odd sense of humor. I can be overly empathetic, loud and know-it-all. I am not organized, not pus...
Hot Font #10: Andika Basic
Time for another Hot Font! This one is an easy reading font called Andika Basic. Andika Basic is a simple sans-serif font. It works nicely if you need clearly readable texts. It's also well done and attractive, so your designs will look good. Created by Annie Olsen Andika Basic is free and licensed under SIL Open Font License (OFL). Andika Basic on Font Squirrel and Google Web Fonts.
Short blog posts are good
So very often this happens: You find a blog post about a subject and start to read it. Unfortunately the text is long as life and your time and patience is limited. You skim it through and if it doesn't get to the point soon and clearly enough, you'll just leave. Are you heading away right now? If this doesn't happen to you, then have you noticed how long (or rather short) times people stay at your blog? If you use for instance Google Analytics to track the visits on your site, you may see a trend of lots of people bouncing in and out like scared bunny rabbits. Although long and detailed...
Self employed don't take vacations
When you are self employed, freelancer or a small business owner, one of the reasons you are doing it is most likely the freedom it gives. You can set the times you work. Or at least that's the idea. However, especially when you aren't really getting rich and famous (or at least rich) with your work, or you have a family to support, you might fall into the usual self employed pit. Most self employed people think they must work all the time. Or that they must work when there's work available. The problem isn't just the self employed themselves, also other's (customers etc.) expect u...
Midwinter
Snow and ice Cold pinches your nose It's dark everywhere and silent, serene A drop of light warm and inviting twinkling on your way home
Hot Font #9: Amatic SC
It's been a while since the last Hot Font, so here's another one. Currently (Dec 2012) you can see this font on the titles and such of this blog. It's called Amatic SC. Amatic SC is a handwritten, small caps font, designed especially for web use. The font's style is simple and rather naïve. Works great for titling and "lifting" texts. There's a regular and bold version available. Created by Vernon Adams Amatic is free and licensed under SIL Open Font License (OFL). Amatic SC on Font Squirrel and Google Web Fonts.
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