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Branding for socially anxious
As someone who is introverted and has social anxiety, it may seem funny that I'm into branding and other marketing. Aren't those things for extroverts and loud, social people? Don't you have to be outgoing and the centre of the attention to become great at branding and take advantage of marketing? I'm on a mission to shatter those simple stereotypes. First things first, it's important to remember that introversion and social anxiety are not the same thing. Introverted people can be quite social, but for us it's very important to take time to recover from social situations in private. While e...
More effortless and less time-consuming social media
Having at least the basic social media profiles and updating them more or less frequently is pretty much mandatory today, if you want to have your preferred career and not to be lost in the oblivion. It takes time, it takes effort and there are no shortcuts. Fortunately you can make it more effortless and spend less of your precious time with social media, if you go about it in a smart way. You have your Instagram, Twitter, Snapchat, Facebook profile, page and maybe a group, Periscope, Vine, YouTube, Google+, LinkedIn, Pinterest, your blog, Tumblr blog, Medium blog and much much more. Gettin...
When, how and why to rebrand
Rebranding is scary. It's like getting a completely different haircut and colour. When I switched from brown hair to blonde a few years ago, even my big sister didn't recognise me momentarily. In rebranding, you change certain things people have used for identifying you and your business. Being afraid is understandable. There are all the what ifs. What if I'll lose my clients? What if nobody will find my business anymore? What if it is a huge failure. Rebranding doesn't have to be a mess which leads you to failure. In a Facebook group I saw a person asking about how to rebrand her thriving...
Help! My Instagram is posting spam!
There's another wave of spamming going on at Instagram. Spam comments, promising loads of free followers, tagging your account to spammy photos and spammers following you or asking to become your followers, are getting out of hands. Not only there's lots of spam, but many, quite innocent folks have noticed their accounts are spamming others. So why are Instagram accounts turning into spam accounts, how to stop it when it happens to you and how can you prevent it? The most searched and found article on this site is my last year post, on how to get rid of spam on Instagram. Due to this I hav...
Why you do what you do?
At first you were told to pursue your passions. It proved to be more difficult than you initially thought. But then, all of a sudden, the story shifted and suddenly you were supposed to have a purpose. A purpose for doing what you do. A purpose for your job, a purpose for your business, a purpose for your creations. You have now been presented with a new problem. Passion is not enough, nor is being good at it, or having the experience. You have to be able to tell why you do what you do. A few months ago I wrote about 10 questions to answer for personal branding. As someone pointed out in t...
How to keep on blogging
All bloggers have been there. The moment of doubt, the questioning for why you are doing this. Not just getting those blog posts written. A short break becomes a longer hiatus and the hiatus becomes the end of your blogging. How can you keep blogging, when there are so many excuses for pushing it for later or quitting altogether? 1. Have a reason Why do you want or need to keep on blogging? Is it your undying urge to write, is it for branding and other marketing purposes, to vent your feelings, to learn something or maybe another reason I cannot even imagine? Whatever your reason is, yo...
The good, the bad and the ugly of sharing daily selfies on Instagram
For almost two months I have been posting a selfie per day on Instagram. During this time I've made tons of observations about sharing daily selfies. Today, I'd like to share those observations with you. I had a handful of reasons to start sharing daily selfies on Instagram. It's not because I love to be in front of a camera. No way. I hate it. It's not because I didn't have anything else to do. There's always too much to do. It's not even because I thought people who follow me would like it. I've seen some go, including those I know outside Instagram. I assume they don't like my face. Hey...
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