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My simple recipe for getting more comments on Instagram
With everyone racing to build a huge following and getting tons of likes on Instagram, the quality connections are becoming scarce. Every day someone follows you only to gain a new follower. Every day automated and manual spam comments are made. Every day someone tries to get something from you. Yet every day, my photos get lots of thoughtful comments. Why and how? Since last April, I have been sharing daily selfies on Instagram. There were a few days in June, when I didn't, because I managed to drown my iPhone 4S. But otherwise, I've been onto it every friggin' day. That's a lot of self...
Blog post SEO: Content matters
You know what's the most important part of your blog post SEO? It's easy. The blog post itself. Anything else is decoration and bonus. The content is where you must put most of your effort, if you want your blog posts to show up in searches. Firstly, I must start this with a disclaimer. The other day (or was it today?) I saw someone asking that if SEO wasn't important, why did Google invent it. They didn't. In mid-1990s, when the early search engines surfaced and before Google existed, people where optimising websites for search engines. When I made my first website in 1998, search engine op...
How I'm building an online presence with personality
I'm on a mission. My mission is to spread the gospel of showing your personality. While everyone else tells you to be professional and insanely useful, I urge you to be a person and personal. I feel also, that to lecture about using your personality to build your online presence, I must do it myself. Lead by example, and whatnot. For today's post, I was going to dig into some statistics of this blog and my site in general. A bit of history, telling how it used to be like a ghost town and now I've got a steadily growing readership. Nothing unreasonable, just a couple of hundred visitors per...
Blog post SEO: Page speed
Optimising your blog posts for people optimises them for search engines. When your users are happy, the search engines are happy too. One thing, that is increasingly important for your readers, is how fast they can reach your blog posts. Slow loading times will turn readers away and keep them from coming back. And that will also hurt the search ranking of your blog posts. As a matter of a fact, SEO professionals say page speed is one of the most important search ranking signals. People online have a very short patience. A slowly loading blog post will be abandoned before anyone even gets to...
Don't write for your audience
What we call social media works in a sneaky way. It makes you think everything is about you. Whether it's someone else's Facebook update or a like to your Instagram photo, you believe it's somehow related to you. It's not. Everyone for themselves. When someone comments your blog post, she does it for herself. When someone shares your content, he is doing it for selfish reasons. It's personal. Have you heard that very popular advice on how to get online engagement, such as likes, shares and comments? The advice goes something like this: Figure out what your audience wants to read, hear, or se...
Blog post SEO: Optimising images
While I'm not a huge fan of the overvisualised web, it's hard to deny the need for using images within your blog posts. Which is why you may already be stuffing your blog posts with photos, screenshots and other images. However, there are many considerations why images can be a troublesome way to convey your message, especially when it comes to search engine optimisation. People are lazy, busy and love not to read words. Reading a thoughtful article, for most, is slower than glancing an image and moving on. And social media services, the visual kind as Pinterest and Instagram, and the mixed...
Success, choices and other lies
Success! More than anything, that's what you desire. You measure your value as a person, the value of your business and the value of your choices in the terms of success. Sometimes it's about money, sometimes it's about health, sometimes it's about the impact you make. Choices, they must lead to success. Fake it 'til you make it. Not the first time you heard that , is it? Pop that phrase in to your preferred search engine and you get loads of articles about how to become a success by following the philosophy. No wonder. There are many psychological effects in the play. According to some ...
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