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Tips for avoiding business overwhelm and burnout
Business overwhelm and burnout don't discriminate. You can be a very successful person, as well as someone who barely makes any money with your business. You may be just starting out, or you may have been in business for years. The pressure of succeeding and being perfect, whether it's something you have brought on yourself or it comes from outside, is heavy. The overwhelm and burnout may hit you suddenly, or it can be a slow burn. Either way, it's not fun. There are things you can do to make business and making living by doing something that feels meaningful for you feel less overwhelmi...
How to create delightful landing pages that convert
Landing pages are often considered to be structured in a specific way, include specific information, look a specific way and even be made with some expensive dedicated tool. In reality, a landing page can look and feel many different ways. In your website traffic analytics you probably find a section called "Landing Pages", which includes... Kind of anything. This may be a bit confusing. You probably didn't think of that particular page or blog post as a landing page. Basically, any page a person lands on your website after clicking a link somewhere or typing the address to the address b...
The simplest way to find your best creative business idea
Coming up with creative business ideas is easier said than done. Sure, you can always pretty easily come up with all kinds of bogus business ideas, like a Shai-Hulud Wrangler. But when it's a serious business, your ideas run low. You can always look at what other people have done, but blatant copying is hardly a viable option. Whatever those others have done probably won't work for you anyway. Interviewing people, to find problems you might be able to solve might work in theory. However, it is kind of a broad approach, unless you already have some sort of a basic idea to base your intervie...
How to DIY audit your website for improved performance and SEO
Your website is never ready and done. It requires constant improvements and updates. For your website to be found through search engines, such as Google and Bing, it must evolve. Content needs to be updated and added, links checked and fixed, design freshened up, the code and security kept up to date. A website audit helps you to fix any problems, search engine optimise your site, and improve performance and conversions. I recommend auditing your site now and then. You can either do it yourself, or hire a professional. Of course, it is always best to get someone else to audit your site now...
Connect with emotions to boost your content and sales
Emotions, making you cry, laugh, feel sick, smile, frown, scream, chuckle and more. Every day you go through a shitload of them. You feel happy, angry, disgusted, amused, frightened, awed, embarrassed, sad, surprised, interested, proud, and more in such a pace it seems like a miracle you have time for anything else in life. Many people like to think they make decisions and choices based on logic and reason. In reality, emotions dictate your decisions, from the small to the big ones. You make decisions and choices based on how you feel about things. You chose that pair of shoes because they...
What is Soft 404 and what you can do about it
Google keeps tweaking their search and algorithms, and lately it has been causing a lot of grief. I've been having some difficulties of finding what I have been searching. I've seen pages not indexed for myriad reasons. I've been frustrated with Google Search Console notifying me about issues that don't really exist. Today, I received a notification from Google Search Console about a new coverage issue: "Submitted URL seems to be a Soft 404" I had no clue what Soft 404 is. Of course I know what 404 is. It is a common HTTP status code. It's received when you try to access content that...
Building your authority and expert status through content
Have you ever been wondering why some people can sell pretty much anything? They aren't necessarily the best at their field, the smartest, the most charismatic, the most skilful or knowledgeable, or other ways that great. But somehow they just can influence people and make them want everything they offer. It seems like magic. Well, it's not exactly magic. The best way to get people to buy whatever you are offering is to build your authority and expert status. Whether you're offering crafts, courses, art, web design, coaching or any other services or products, being an authority of a subje...
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