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How to gain and keep email subscribers
The most popular advice for growing your email list is to offer your new subscribers some sort of a free gift. However if gifts are all your subscribers are after they aren't likely to be so much interested about your email content. I'm not talking here against gifts for subscribers, but I think there's a better way to lure people to your email list and make sure they will be interested in what you write to them. This way you will get steadily more people on your list and more of them will be opening, reading and engaging your emails. It's not magic I'm talking about. It only requires a coup...
Nothing is free
We want our web free. But not only free, we want it ad free. Besides getting to use Facebook, Twitter and other services for free they are supposed not to serve ads to fund their services either. The new "Facebook killer" Ello (which actually is more like Twitter than Facebook, but hey, let's call them all Facebook killers for a good measure) has gained notice of being supposedly ad-free. The site has a statement on the front which boasts the joyous message of their clients not being the product sold to advertisers. Under the statement are two buttons asking if you agree or disagree of not...
Create your own Tweet this and Twitter follow links
If you have a Twitter button or widget on your website you are already using Twitter Web Intents. Also if you are using a third party service or plugin to create a Click-To-Tweet or Tweet this link on your website they most likely are created using something called Web Intents. But you don't have to use a Twitter widget or a service or plugin to create your own Web Intents. You can create them very easily by creating simple text (or image if you like) links on your blog posts, sidebar and more. The reason why you might want to consider using these "handmade" intents instead of using the widget...
Use the words, not images
Using images in place of text content is one of the mistakes I see constantly on websites designed and built by someone who's not that familiar with web design and it's techniques in general. Very often the calls of action are made to look pretty by turning the whole thing, including the text, background and the button, into one image. Testimonials pages tend to be the biggest offenders. Making them look the way the website owner hopes may be a bit over the league of the person who built the page. And then there are the about pages, which the website owner wanted to look really fancy. The prob...
The poor misunderstood bounce rate
Quite popular and highly valued bloggers keep sharing misinformation about bounce rate. According to them it means the time your audience members spend time on your site. Bounce rate has very little to do with the time and in most cases it has nothing to do with it. A person can spend half an hour on your site and still create a bounce. I have wrote about this subject before, and I guess I'll have to keep writing until people stop spreading the misinformation. In reality bounce rate is the percentage of visitors who enter your website through one page and leave the site through that same p...
Google Analytics Demographics and Interests
If you use Google Analytics you probably by now have noticed their switching to "Universal Analytics". The Universal Analytics is a new way Google collects and measures your website's user data. With UA also has came an option to measure audience demographics and their interests. Because of the way data is collected (with a DoubleClick cookie and device identifiers) and because there are web users who opt-out or otherwise block collecting their information in this way these analytics only give very limited information of the audience. However they do give an insight to what sort of people are...
The main mistake in your social media marketing
I'll start this with a disclaimer: Your biggest big mistake in social media marketing would be ignoring or not doing social media marketing at all. Since you however are reading this post I assume you are free of that mistake. Thus I will go on talking about the main mistake you are likely to make when you are in social media and you are utilising it in marketing. When I was conducting interviews and studying how companies are utilising social media in their business to business marketing back in 2009 for my bachelor's thesis one of the subjects that got mentioned over and over again was ben...
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