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Does bounce rate affect search ranking?
When you search information about bounce rate you will sooner or later stumble upon an article claiming it affects your search ranking and is a search engine optimisation (SEO) issue. These stories always point out that yes, Google folks have said bounce rate doesn't affect search ranking, but they are probably lying. At this point you are thinking, yes, they must be lying. Those data mining bastards who keep bombing you with adverts which don't interest you. Of course they are lying about this, because uh I don't know. I'd say Google has nothing to gain by saying bounce rate doesn't affect...
Authenticity is not glossy and clean
One of the favourite subjects of any blogging or business "gurus" is authenticity. They drum for your content to be authentic, which means basically genuine, real and original. When you write a blog post, Tweet or a Facebook update you need to use your own voice, style and be true about what you are conveying. That's all very true. The same time these "gurus" also tend to tell you to be positive and make your readers and followers feel good. They want authenticity as long as it's glossy and clean. Nobody wants to hear unpleasant things and most people get really uneasy when they have to face a...
How to get rid of spam on Instagram
As everywhere else online also on Instagram there's lots of spam. There are spam accounts which post spam images and spam comments, spamming other people's photos as well as tags. One of the most searched and visited posts on this blog is How to get rid of spam comments on Instagram. It's not quite up to date and doesn't necessarily answer all the questions about spam on the service. That's why I'm writing this updated post about the subject. In this post I will look quickly on how to report spam, but also how to avoid spam on Instagram. UPDATE February 2018: For updated information, pleas...
Take control over your online presence
Online presence is the way your brand appears on web. It is a combination of the website, social media profiles and pages, plus all the interaction you have online. It also includes the reviews and other things people say about your brand around the web. Even if you don't have a website, social media profiles or any interaction on web, you still will have an online presence. Unfortunately you have no control at all over that presence and it's completely in the hands of your clients and competition. Building actively your own online presence is how you gain control over how your brand is presen...
Majority of your online audience is silent
I just stumbled upon an interesting article about online audiences. In this article, called I don’t know my online audience and neither do you, Mark Schaefer points out how you only see a very small amount of people who actually are in your audience. Those who comment and those who share or in any other way engage with the web content are the loud few. And that twists the whole thing. Because us bloggers are so obsessed in measurements it has created an illusion that the lack of engagement means a blog has no value. But as Schaefer says we don't really know our online audience. Even le...
Facebook newsfeed shows what (it thinks) you should see
Just the other day I saw someone asking how and why does Facebook choose whose posts they see on their newsfeed. They were confused how they sometimes kept seeing the same stuff day after day and then all of a sudden someone's post just leapt on their feed. I have actually wrote stuff around this subject in a couple of times. I've told you why how Facebook brings out the narcissistic side in all of us. I've also wrote about how many people see your posts on Fb. Recently I gave a couple of tested and working methods for boosting your Facebook page reach. But I've never quite directly ex...
How to boost your page reach on Facebook
Your Facebook page's post views are declining. According to data from last spring the organic reach was around 6% for a typical Facebook page. That means basically only 6 of your 100 page likers see your posts. That's not good, is it? And the views amount has been declining so fast the percentage could be now even less. This is why there's a huge surge of posts like this all over the web. Posts telling you how to make your Facebook page updates show up more. The reason why I'm chipping in is that those posts are generally written for very popular, huge pages and I'm now talking about pages o...
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