Blog Bunny Illustration, two bunny ears standing behind an open laptop by Mervi Emilia Eskelinen

Welcome to the blog!

Moonshine

Behind my fears, in the forest of my thoughts I set my still and fill it with One lifetime of moonlight Three handfuls of hopes and wishes and dreams Pinch of sorrows Sound of raindrops to taste A sprinkle of stardust And then I impatiently wait to taste.

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A simple way to boost confidence in life and business

When I was a kid, I recall having this odd confidence. I was going to live forever. I was going to be whatever I wanted to be. I was the centre of my little universe, with sun and everything else revolving around me. I guess all the kids come with it, that sort of confidence which comes from ignorance and innocence. Since then, it's been a long and bumpy road. The more you learn about life and everything, the better you understand how little you know. That makes a dent on your confidence. I can tell you, depression and burnout don't help either. In business, and life in general, havi...

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Thoughts about deleting old blog posts

Recently I finally finished a huge project I started a long time ago: recategorising my blog posts. My old categories and tagging system had turned messy during all these years, since it allowed creating new tags on the fly and applying multiple tags to each post. I needed to create some new rules. Now I have 10 preset categories, including my the subjects I blog the most. And each post can have one category. I still use the old tagging system too, because it helps with this site's internal search and linking blog post series. More categories can obviously be added, if needed. But I ca...

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Where do I put the keywords on my site when doing SEO?

This is a true story. A person, using a specialised platform for creating a course website was asking a question about adding keywords to the site. They weren't finding a place for their keywords. Apparently they were looking for some sort of a keywords field and since it wasn't there, they were confused. Naturally, they were worried about their search engine optimisation. I get where they come from. With all the misleading, overly complicated and contradictory information about SEO and keywords out there, it all can be perplexing. The messy history of keywords doesn't make it any easi...

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Why your small creative business needs a business plan

Creating a business plan may seem like overkill, or just really boring, when you are running a small creative business. You think business plans are only for big businesses or flashy startups looking for investors and loans and whatnot. It is true, a business plan is mandatory if you want investors to take interest in your business or when you are planning to approach a bank for a loan. Often, when you research business plans, the concentration really is in finances. However, that's not the only reason you need a business plan. A business plan is an important strategic guideline of a b...

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Tips for avoiding business overwhelm and burnout

Business overwhelm and burnout don't discriminate. You can be a very successful person, as well as someone who barely makes any money with your business. You may be just starting out, or you may have been in business for years. The pressure of succeeding and being perfect, whether it's something you have brought on yourself or it comes from outside, is heavy. The overwhelm and burnout may hit you suddenly, or it can be a slow burn. Either way, it's not fun. There are things you can do to make business and making living by doing something that feels meaningful for you feel less over...

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How to create delightful landing pages that convert

Landing pages are often considered to be structured in a specific way, include specific information, look a specific way and even be made with some expensive dedicated tool. In reality, a landing page can look and feel many different ways. In your website traffic analytics you probably find a section called "Landing Pages", which includes... Kind of anything. This may be a bit confusing. You probably didn't think of that particular page or blog post as a landing page. Basically, any page a person lands on your website after clicking a link somewhere or typing the address to the addre...

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