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Free keyword planning tools for better SEO
When a person makes a search they use certain keywords and phrases to find what they want. In case your content doesn't include those keywords or their close variations, it most definitely won't every show up in that search results page. You can write your content without doing any research and hope for the best. This approach works when you don't care that much if your content is found through search engines or not. When you really want to rock your search engine optimisation, use keyword research and planning to find out which keywords are being searched and target them accordingly. You ca...
How to get noticed online
What's really common to the people you probably define as having success online? Those, whose websites get loads of traffic, who sell their services and products better than anyone, and who get quoted constantly. It's not the "habits of successful people". It's not going to sleep by 10 pm, and waking up before dawn. It's not giving up on television or reading only non-fiction. It's not drinking more water or having a certain diet. It's not in wearing the precise kind of clothing or surrounding themselves with specific colours. It most definitely isn't being better than you. Most of the s...
When the unpredictable happens
After I had received the payment of a big project I did, I had plans. Some personal purchases. A new iPhone adapter to use with my tripod and to replace the broken part of my selfie stick. Some business acquisitions. Perhaps upgrade my Teachable subscription. I was supposed to save some too, for the unpredictable. But the unpredictable didn't wish to wait for later. About a month ago the owners of our apartment for the past years called. They had decided to sell, we would have 6 months to move out. Six months does sound like a lot of time, but it isn't really. It isn't long, when you hav...
How to price your services to support your business and your life
Anyone who has ever been running a service based business or freelancing knows the pain of pricing. Price, known as one of the four P's in the traditional marketing mix, plays such a huge part in getting your services sold. It's a factor in your marketing, it affects your branding. Therefore a common misconception is the price should be low, lower than the competition, to lure more customers. However, there are many other things that play a huge part in how to price your particular services. Value based pricing, to which I return later in this article, is quite difficult and vague concept to...
Slow Sunday: Being kind
I started to write a post about showing humanity, being authentic, being human. But on the way my emphasis changed. I know that being human comes with the dark sides. Sometimes it's very human to hurt others, to make the person next to you feel awful, to be unkind. It's in the human nature. As it is in human nature to be violent and passionate, it's also in human nature to push the violence and passion away. Feeling less. When you see suffering, your first response is fear and feeling upset. It makes you lash back, try to force things fixed, or close your eyes. It is in human nature to n...
Six atypical tips for better blogging
Are you stuck with your blogging? Do you feel your blog posts lack of personality, could have better quality, need a kick? Those who have been blogging a lot may easily find themselves fed up with it. In case you blog traffic isn't impressing, shares aren't happening and comments aren't coming in, you want to become a better blogger. To be honest, even for the best and most successful ones there's always room for improvements. The thing is, you've already read all the advice and all the tips for improving your blogging and they haven't really helped you that much. This is why I'm now giving...
Slow Sunday: Having a break
Sometimes I skip a scheduled post on my blog. Or maybe I don't send the weekly email to my list. I may not get on Pinterest and pin my heart out, or I refrain from Tweeting. I even take breaks from running my new Facebook group. I'm a big believer of taking breaks from stuff. Scheduled, preset vacations. Unscheduled, spur-of-the-moment, pauses. Longer time recesses. Short time breathers. There are people who take pride of never taking vacations or always being busy. I call them idiots. Without having breaks you go down with a burnout. Without having a break you will break yourself. Hey, I've t...
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