Websites & SEO
Blog post SEO: Page speed
Optimising your blog posts for people optimises them for search engines. When your users are happy, the search engines are happy too. One thing, that is increasingly important for your readers, is how fast they can reach your blog posts. Slow loading times will turn readers away and keep them from coming back. And that will also hurt the search ranking of your blog posts. As a matter of a fact, SEO professionals say page speed is one of the most important search ranking signals. People online have a very short patience. A slowly loading blog post will be abandoned before anyone even gets to...
Blog post SEO: Optimising images
While I'm not a huge fan of the overvisualised web, it's hard to deny the need for using images within your blog posts. Which is why you may already be stuffing your blog posts with photos, screenshots and other images. However, there are many considerations why images can be a troublesome way to convey your message, especially when it comes to search engine optimisation. People are lazy, busy and love not to read words. Reading a thoughtful article, for most, is slower than glancing an image and moving on. And social media services, the visual kind as Pinterest and Instagram, and the mixed...
Blog post SEO: External and internal links
A few years ago links were considered as the most important search ranking factor. Due to many algorithmic changes, that were made after people started to game search engines, the value of links has been diminished. This has lead people being rather cautious about links, in a fear of being penalised. How do links affect your blog post SEO? Can you use them to improve your search ranking? If you ask anyone with a good knowledge about how the web works, they will tell you that anchor, , is the most important element in HTML. Yes, some might say it's , but they forget one basic trut...
Blog post SEO: Targeting long tail keywords
One of the latest big hits in current search engine optimisation (and advertisement) is utilising long tail keywords. Most recently bloggers have waken up to using long tail keywords in optimising their blog posts for searches. What really are long tail keywords and how to target them? Long tail theory is a widely used theory of the culture and economy shifting from focusing on the relatively small number of "hits" toward a bigger number of specialised products and niches. For example this would mean that a hit song would sell less than multiple less known songs as a combination. Or that a...
Making the users work for the instant fix
After almost two decades of designing and developing web I've found myself having an alarming thought: What if user interfaces must be clumsy, messy and ugly to create more traffic, engagement and conversions? Since the dawn of the times web and app designers have been taught to create simple and easy interfaces. There's a famous book of web design called Don't Make Me Think (by Steve Krug), which idea is that the best interface doesn't require too much thought from its users. The best interface is straightforward and guides a user through fast and with ease. There are many reasons why this...
What is… Responsive Web Design
Responsive is a word you hear now pretty much every time someone talks about web design. Some people slightly mislabel it as mobile responsive. Either way, responsive websites are here and with the current technology they are the way to go. Responsive websites have been here for a long while, previously as fluid width designs. After the media queries were introduced in CSS3 around 2008/2009, the term Responsive Web Design (RWD) was coined. In basics, responsive websites respond to screen/browser size/resolution, and possibly screen orientation. So if you are accessing a responsive website wi...
This can't be changed later!
Yesterday I opened Pinterest and was greeted with a pop-up prompt asking if I was interested in advertising. Hey, I thought, they've finally rolled the advertising out to the rest of the world! Fat chance. I clicked on and in the next prompt I was asked to set my location. The location setting only offered United States (Dollars). For a moment I thought to choose that. I could, at least, see how the advertising platform works. But luckily I read the text again. What the...? I could rant about the fact that Pinterest was offering me, someone they know is from Finland, this advertising option....
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