Business & Work
Six figures is a bad goal
Lately I've started to feel a bit overwhelmed every time I stumble upon a blog post boasting about how this blogger built a six figures blog or that virtual assistant makes five figures a month. As if those figures really meant anything. Don't get me wrong. Six figures is nice. Seven figures even nicer. You have to pay your rent or mortgage, buy food and clothes, keep the electricity on and so forth. In the capitalistic world, you have to make some money to survive. What bothers me, is how many people define success by money and things. You don't stop to ask if the "successful" person is o...
Here's why starting over with a new email list is a good idea
While I wasn't blogging, I also wasn't emailing my list. The last email I had sent in May, trying to dust up the stale list. It wasn't stale because of my subscribers. It was stale because it wasn't working for me. As with my blog, I had driven myself into a corner. After reading all the advice on how you should give more value and information and more this and that, I was trying to write emails that weren't... me. I was going against my own advice on not trying to please your audience, and it was not working out. Besides, I had set myself a schedule of weekly emails which was way too mu...
How to get stuff done when you don't have the "right" tools
I always find the "how to start a blog" type articles funny. I mean, don't you just start one? Free WordPress.com or Blogger. Or a self-hosted one, like mine. You publish your first blog post, and there you are, blogging. Then again, it's easy to feel like you cannot publish a post if your blog doesn't look exactly the right way. Or start a podcast without an expensive microphone. Not to mention getting into video creation, without having extensive knowledge about editing or owning a great camera. And how about getting your business up, without having the exactly same apps and website ho...
Setting up your sales funnel like a grocery store
Entering your local grocery store you might not think about it. As you walk through the store, you are actually walking through a life sized and physical sales funnel. Here in Finland, the first thing in a store are usually the fruits and vegetables or the bakery. Fruits and veggies are colourful, fresh, juicy, inviting. The bakery hits you with a delicious scent. You didn't go to buy that freshly baked rye bread, but somehow it ended up in your shopping basket. The grocery stores place the most regular items in different parts of the store layout. The bread is here, milk is over there. You...
Create strong online presence for successful marketing and authority
Did you know that Google alone processes now over 40,000 search queries on average every second? That is over 3.5 billion searches per day. Your audience and clients and fans and customers are online, looking for entertainment, information, products and services. Having a strong and clear online presence is what you need to reach the right people. A defined online presence is imperative for successfully marketing of your business and growing your authority. Creating a strong online presence includes various different parts. It isn't limited to only your website or having a presence on a so...
To influence is to create movements
One thing is clear. In the online time, being able to stand out, be heard, and influence is valuable. Way more valuable than many want to admit. Whatever you do, you are measured by your ability to influence. Influence is the capability to have an effect in the world, and make people hungry for what you say and do. Influencer marketing thrives. In it, the effort is focused on influential people, rather than directly on the target market. The influencers have the reach, and they can change minds, move people, nudge them to do things. They build connections, they make you want to be them a...
3 reasons why you have many unconfirmed subscribers on your list
You have set up an email list with that service everyone said would be great for you. You created perfect opt-in gifts. You built great looking forms, and alluring landing pages. You wrote a blog post to tell about your new opt-in and shared the living daylights out of it. Then, something awesome happened. People subscribed. Not just one person, not only two. But hundreds of people. However, you soon notice they didn't actually ever confirm their email addresses. You just have now a list of unconfirmed emails laying around. What the what? There are many reasons why this might happen. The p...
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